The answers to the free-text question regarding missing information were particularly insightful:<\/p>\n\n
- \n
- “Small details like the weight of a mouthpiece are often missing. Often there is only one image for products, which is simply not enough. As with the new Moze molasses catcher.” <\/li>\n\n\n\n
- “Diameter of the mouthpieces”<\/li>\n\n\n\n
- “More precise data on the pipes, such as the inner diameter of the smoke column + downstem, suitable photos for individual products, e.g., all individual adapters for the Moze molasses catcher, where else do the threads fit?”<\/li>\n\n\n\n
- “Size of the shisha more clearly displayed”<\/li>\n<\/ul>\n\n
Many of the responses show that details and dimensions for the shishas and accessories are missing. Considering that credible data and facts are the most important decision-making factor when purchasing, these answers are understandable. <\/p>\n\n
The Result<\/h2>\n\n
Based on the evaluation of the survey, Moze teamed up with our partner agency growganic and conducted an A\/B test:<\/p>\n\n
If<\/strong> we display more information, then<\/strong> sales of the models increase because<\/strong> users have more details about their products.<\/p>\n\n
![\"\"](\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/03\/moze-shisha-819x1024.png\")
<\/a><\/figure>\n\nThe result is convincing. During the test period, ARPU increased by 6.68% (even by 35.85% on desktop!) and Moze was able to increase its conversion rate on its own-brand shishas by 7.44%. <\/p>\n\n
As expected and desired, the survey insights helped Moze better understand its target audience and adapt the shop to their needs. A clear win for both the brand and the customers! <\/p>\n\n
![\"\"](\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/03\/Bildschirmfoto-2026-02-05-um-17.17.04-1024x337.png\")
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![\"\"](\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/03\/moze-shisha.png\")
<\/a><\/figure>\n\n