{"id":3962,"date":"2026-05-06T14:26:28","date_gmt":"2026-05-06T13:26:28","guid":{"rendered":"https:\/\/www.poll-hero.com\/case-studies\/zaun-idee\/"},"modified":"2026-06-01T09:38:19","modified_gmt":"2026-06-01T08:38:19","slug":"zaun-idee","status":"publish","type":"case-studies","link":"https:\/\/www.poll-hero.com\/en\/case-studies\/zaun-idee\/","title":{"rendered":"Zaun Idee"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">When Missing Information Becomes Costly<\/h2>\n\n<p>Anyone investing several thousand euros in a customized fence solution wants to be certain they are making the right decision. This is precisely why clear product information plays a central role at Zaun-Idee. <\/p>\n\n<p>Many configuration options\u2014such as wire thickness, coating, or installation methods\u2014require explanation. To support users in the decision-making process, Zaun-Idee uses comprehensive information dialogs directly in the configurator. When a user clicks on an info icon, a modal opens with additional explanations and background information.  <\/p>\n\n<p>The problem:<br\/>It was unclear whether the content actually helped.<\/p>\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n<p>The information dialogs were previously created to the best of their knowledge. However, there was no way to understand: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Was the user&#8217;s actual question answered?<\/li>\n\n\n\n<li>Was the information clear enough?<\/li>\n\n\n\n<li>Are important details missing?<\/li>\n\n\n\n<li>Do the texts provide certainty or create additional uncertainty?<\/li>\n<\/ul>\n\n<p>Traditional A\/B testing was not a practical solution.<br\/>The number of users opening individual information dialogs was too low to obtain reliable test results.<\/p>\n\n<p>This meant an important foundation for content optimization was missing.<\/p>\n\n<h2 class=\"wp-block-heading\">The Solution with PollHero<\/h2>\n\n<p>With PollHero, Zaun-Idee integrated an embedded survey directly within the information dialogs.<\/p>\n\n<p>After reading the information, users can provide immediate feedback:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Was the information perceived as helpful?<\/li>\n\n\n\n<li>Was the information need fulfilled?<\/li>\n\n\n\n<li>What questions remain unanswered?<\/li>\n<\/ul>\n\n<p>Additionally, users can leave free-form feedback and submit specific improvement suggestions directly in the context of the respective product information.<\/p>\n\n<p>The survey is seamlessly integrated into the dialog and does not disrupt the user experience.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/embed-survey-produktkonfigurator-zaun-idee-scaled.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"763\" src=\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/embed-survey-produktkonfigurator-zaun-idee-1024x763.png\" alt=\"\" class=\"wp-image-3733\" srcset=\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/embed-survey-produktkonfigurator-zaun-idee-1024x763.png 1024w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/embed-survey-produktkonfigurator-zaun-idee-300x224.png 300w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/embed-survey-produktkonfigurator-zaun-idee-768x572.png 768w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/embed-survey-produktkonfigurator-zaun-idee-1536x1144.png 1536w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/embed-survey-produktkonfigurator-zaun-idee-2048x1526.png 2048w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/embed-survey-produktkonfigurator-zaun-idee-360x268.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">Why Embedded Surveys Work Particularly Well Here<\/h2>\n\n<p>Especially in complex configurators, timing is crucial.<br\/>Feedback is requested at the exact moment when users are making an information decision.<\/p>\n\n<p>This provides Zaun-Idee with high-quality feedback directly at the relevant touchpoint\u2014instead of general statements without context.<\/p>\n\n<p>PollHero&#8217;s embedded surveys are particularly well-suited for this because they:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>can be integrated directly into the existing UI<\/li>\n\n\n\n<li>are embedded via Shadow Root without iframes<\/li>\n\n\n\n<li>can be flexibly adapted to the existing design<\/li>\n\n\n\n<li>function efficiently even in complex web applications<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n<p>With PollHero, Zaun-Idee can develop the quality of information dialogs in a data-driven manner for the first time.<\/p>\n\n<p>Instead of assumptions, there is now continuous user feedback directly from the configurator.<\/p>\n\n<p>This enables:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>long-term optimization of information dialogs<\/li>\n\n\n\n<li>less uncertainty during configuration<\/li>\n\n\n\n<li>fewer unnecessary inquiries to customer support<\/li>\n\n\n\n<li>lower bounce rates through more comprehensible information<\/li>\n\n\n\n<li>greater confidence in high-value purchase decisions<\/li>\n<\/ul>\n\n<p>Particularly valuable:<br\/>The content can now be continuously improved\u2014even without traditional testing setups or high traffic volumes.<\/p>\n\n<h2 class=\"wp-block-heading\">More Direct User Feedback Along the Customer Journey<\/h2>\n\n<p>The implementation at Zaun-Idee demonstrates how embedded surveys can be used not only for traditional feedback forms, but specifically to optimize complex decision-making processes.<\/p>\n\n<p>Especially for products that require explanation, context-specific micro-feedback helps make uncertainties visible early\u2014before they lead to purchase abandonment or support cases.<\/p>\n\n<p>With PollHero, Zaun-Idee thus receives a continuous feedback loop directly in the product configurator.<\/p>\n","protected":false},"featured_media":3965,"menu_order":0,"template":"","casestudy_kategorie":[142],"class_list":["post-3962","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","casestudy_kategorie-garden-outdoor"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/case-studies\/3962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":1,"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/case-studies\/3962\/revisions"}],"predecessor-version":[{"id":3966,"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/case-studies\/3962\/revisions\/3966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/media\/3965"}],"wp:attachment":[{"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/media?parent=3962"}],"wp:term":[{"taxonomy":"casestudy_kategorie","embeddable":true,"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/casestudy_kategorie?post=3962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}