{"id":3971,"date":"2026-05-08T13:53:33","date_gmt":"2026-05-08T12:53:33","guid":{"rendered":"https:\/\/www.poll-hero.com\/case-studies\/armedangels\/"},"modified":"2026-06-01T09:38:31","modified_gmt":"2026-06-01T08:38:31","slug":"armedangels","status":"publish","type":"case-studies","link":"https:\/\/www.poll-hero.com\/en\/case-studies\/armedangels\/","title":{"rendered":"ARMEDANGELS"},"content":{"rendered":"\n<p>Finding the right size is one of the biggest challenges in fashion e-commerce. Uncertainties about fit, measurements, or sizing logic quickly lead to cart abandonment, returns, or frustration. <\/p>\n\n<p>ARMEDANGELS therefore uses PollHero to capture qualitative user feedback directly at the size chart\u2014without additional tools, complicated integrations, or visible third-party components.<\/p>\n\n<p>With a so-called &#8220;Always On Survey,&#8221; ARMEDANGELS continuously collects insights on how helpful the provided size information really is and what information users specifically need.<\/p>\n\n<p>The result: rapid insights, concrete optimization potential, and data-driven decisions to improve product information.<\/p>\n\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n<p>Even with size charts, model specifications, and measurement information, many fashion products leave questions unanswered:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Are the available measurements really sufficient?<\/li>\n\n\n\n<li>Are fit and cut explained clearly?<\/li>\n\n\n\n<li>Is specific product information missing?<\/li>\n\n\n\n<li>Do users understand the sizing logic?<\/li>\n\n\n\n<li>Where do uncertainties arise before purchase?<\/li>\n<\/ul>\n\n<p>Traditional web analytics often only provide indirect clues. ARMEDANGELS therefore wanted to capture qualitative insights directly in the usage context\u2014exactly where users make decisions. <\/p>\n\n<p>The Goal:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Make friction in size selection visible<\/li>\n\n\n\n<li>Improve product information in a targeted manner<\/li>\n\n\n\n<li>Reduce uncertainties<\/li>\n\n\n\n<li>Identify conversion potential<\/li>\n\n\n\n<li>Reduce return risks in the long term<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">The Solution: Embedded Survey Directly Below the Size Chart<\/h2>\n\n<p>ARMEDANGELS uses a PollHero embedded survey directly below the size chart on product detail pages.<\/p>\n\n<p>The permanently displayed embedded survey continuously collects feedback from real users\u2014directly in the usage context on the product detail page.<\/p>\n\n<h3 class=\"wp-block-heading\">Step 1: Quick Feedback with Emoji Rating<\/h3>\n\n<p>Directly below the size chart, the question is displayed:<\/p>\n\n<p><strong>&#8220;Was this information helpful?&#8221;<\/strong><\/p>\n\n<p>Users respond with five emojis\u2014from very positive to very negative.<\/p>\n\n<p>The barrier to participation is therefore extremely low, and ARMEDANGELS receives direct feedback at the exact moment users make a size decision.<\/p>\n\n<h3 class=\"wp-block-heading\">Step 2: Intelligent Follow-Up Question for Negative Feedback<\/h3>\n\n<p>The actual added value comes from PollHero&#8217;s survey logic.<\/p>\n\n<p>When users select a negative to neutral emoji, the follow-up question is automatically displayed:<\/p>\n\n<p><strong>&#8220;What information would you have needed?&#8221;<\/strong><\/p>\n\n<p>This gives ARMEDANGELS not only ratings, but concrete qualitative insights on missing information, uncertainties about fit, or problems with size selection.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/always-on-embed-survey-bei-armedangels-scaled.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/always-on-embed-survey-bei-armedangels-1024x647.png\" alt=\"\" class=\"wp-image-3717\" srcset=\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/always-on-embed-survey-bei-armedangels-1024x647.png 1024w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/always-on-embed-survey-bei-armedangels-300x190.png 300w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/always-on-embed-survey-bei-armedangels-768x485.png 768w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/always-on-embed-survey-bei-armedangels-1536x971.png 1536w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/always-on-embed-survey-bei-armedangels-2048x1294.png 2048w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/always-on-embed-survey-bei-armedangels-360x228.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">Native Integration in ARMEDANGELS Design<\/h2>\n\n<p>The survey was fully implemented in the look and feel of ARMEDANGELS.<\/p>\n\n<p>Thanks to PollHero&#8217;s custom CSS capabilities, the embedded survey integrates seamlessly into the existing shop design\u2014including typography, colors, spacing, and UI elements.<\/p>\n\n<p>For users, the survey therefore appears as a native component of the shop and not as an external third-party solution.<\/p>\n\n<h2 class=\"wp-block-heading\">Quick Integration with Direct Injection<\/h2>\n\n<p>For the technical integration, ARMEDANGELS used PollHero&#8217;s Direct Injection feature.<\/p>\n\n<p>This simply defines at which CSS selector the embedded survey should be placed\u2014for example, before, after, or within a specific element.<\/p>\n\n<p>This allowed the survey to be integrated directly below the size chart without additional development effort or individual frontend adjustments.<\/p>\n\n<p>The integration was therefore live within a very short time.<\/p>\n\n<h2 class=\"wp-block-heading\">AI Theme Clusters Make Problems Immediately Visible<\/h2>\n\n<p>The open-ended responses are automatically analyzed and grouped using PollHero&#8217;s AI theme clusters.<\/p>\n\n<p>This allows ARMEDANGELS to immediately recognize which problems occur most frequently and where concrete optimization is needed.<\/p>\n\n<p>Different problem areas are cleanly separated from each other, for example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>More Measurements<\/li>\n\n\n\n<li>Uncertainty About Product Fit<\/li>\n\n\n\n<li>Uncertainty About Size Selection<\/li>\n\n\n\n<li>More Product Information<\/li>\n<\/ul>\n\n<p>This is particularly valuable because different problems require different solutions.<\/p>\n\n<p>Missing measurements can be addressed through additional product information, for example, while uncertainties about fit require better fit descriptions or model references.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/themencluster-auswertung-always-on-armedangels-scaled.png\"><img decoding=\"async\" width=\"1024\" height=\"406\" src=\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/themencluster-auswertung-always-on-armedangels-1024x406.png\" alt=\"\" class=\"wp-image-3718\" srcset=\"https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/themencluster-auswertung-always-on-armedangels-1024x406.png 1024w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/themencluster-auswertung-always-on-armedangels-300x119.png 300w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/themencluster-auswertung-always-on-armedangels-768x305.png 768w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/themencluster-auswertung-always-on-armedangels-1536x609.png 1536w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/themencluster-auswertung-always-on-armedangels-2048x813.png 2048w, https:\/\/www.poll-hero.com\/wp-content\/uploads\/2026\/05\/themencluster-auswertung-always-on-armedangels-360x143.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">Results and Added Value<\/h2>\n\n<p>With PollHero, ARMEDANGELS has established a scalable research channel directly in the shop.<\/p>\n\n<p>The advantages:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Continuous Qualitative Insights<br\/><\/strong>Feedback is permanently collected directly in the usage context\u2014without separate research projects.<\/li>\n\n\n\n<li><strong>Faster Identification of UX Problems<br\/><\/strong>Problems with size guidance and product information become visible early.<\/li>\n\n\n\n<li><strong>Data-Driven Optimization<br\/><\/strong>Product information can be improved in a targeted manner based on real user needs.<\/li>\n\n\n\n<li><strong>Native User Experience<br\/><\/strong>The survey integrates fully into the existing brand and shop experience.<\/li>\n\n\n\n<li><strong>No Additional Development Effort<br\/><\/strong>Thanks to Direct Injection, the integration could be implemented quickly and flexibly.<\/li>\n\n\n\n<li><strong>Better Prioritization Through AI Theme Clusters<br\/><\/strong>The team immediately recognizes which problems have the greatest impact.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p>The use of PollHero at ARMEDANGELS demonstrates how effectively qualitative user feedback can be deployed directly in the e-commerce context.<\/p>\n\n<p>With an intelligent Always On Survey directly at the size chart, ARMEDANGELS continuously gains valuable insights on size guidance and product communication.<\/p>\n\n<p>Through the combination of:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>native integration<\/li>\n\n\n\n<li>intelligent follow-up question<\/li>\n\n\n\n<li>quick implementation<\/li>\n\n\n\n<li>AI-based theme analysis<\/li>\n\n\n\n<li>flexible survey targeting<\/li>\n<\/ul>\n\n<p>a powerful feedback process emerges that sustainably improves product information and user experience.<\/p>\n\n<p>Especially in fashion e-commerce, where uncertainties about size selection and fit have a direct impact on conversion and returns, this approach delivers measurable value.<\/p>\n","protected":false},"featured_media":3972,"menu_order":0,"template":"","casestudy_kategorie":[143],"class_list":["post-3971","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","casestudy_kategorie-fashion"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/case-studies\/3971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":1,"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/case-studies\/3971\/revisions"}],"predecessor-version":[{"id":3973,"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/case-studies\/3971\/revisions\/3973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/media\/3972"}],"wp:attachment":[{"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/media?parent=3971"}],"wp:term":[{"taxonomy":"casestudy_kategorie","embeddable":true,"href":"https:\/\/www.poll-hero.com\/en\/wp-json\/wp\/v2\/casestudy_kategorie?post=3971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}