Improve Market Entry with Surveys as a Product Manager

Before you expand or change your product portfolio, it is worth surveying your customers.

Depending on the goal of your survey, you can send an email to your existing customers and direct them to a stand-alone survey. If you want to reach all users of your website, we recommend an embedded or on-site survey.

Pre-launch feedback can help you establish priorities, adjust your pricing policy, or revise the design. Post-launch feedback helps you analyze how well features actually perform or what issues still exist.

You can target specific users by using PollHero survey logic to only address users who are on a specific page of your website. This provides you with more qualified responses, as these users have (presumably) already engaged with the topic and are interested in receiving a good product from you.

Which questions you ask is as individual as your product. If you want to launch a children’s toy, your questions will differ from those for a dietary supplement.

However, some questions are similar:

How much would you spend on such a product?
Would you recommend such a product?
How often would you use this product?
What should we prioritize for you to choose us over the competition?

You can have the responses sent directly to your email once per day or once per week. Save yourself the tedious dashboard refresh and receive everything important conveniently in your inbox.