Finding the right size is one of the biggest challenges in fashion e-commerce. Uncertainties about fit, measurements, or sizing logic quickly lead to cart abandonment, returns, or frustration.
ARMEDANGELS therefore uses PollHero to capture qualitative user feedback directly at the size chart—without additional tools, complicated integrations, or visible third-party components.
With a so-called “Always On Survey,” ARMEDANGELS continuously collects insights on how helpful the provided size information really is and what information users specifically need.
The result: rapid insights, concrete optimization potential, and data-driven decisions to improve product information.
Challenge
Even with size charts, model specifications, and measurement information, many fashion products leave questions unanswered:
- Are the available measurements really sufficient?
- Are fit and cut explained clearly?
- Is specific product information missing?
- Do users understand the sizing logic?
- Where do uncertainties arise before purchase?
Traditional web analytics often only provide indirect clues. ARMEDANGELS therefore wanted to capture qualitative insights directly in the usage context—exactly where users make decisions.
The Goal:
- Make friction in size selection visible
- Improve product information in a targeted manner
- Reduce uncertainties
- Identify conversion potential
- Reduce return risks in the long term
The Solution: Embedded Survey Directly Below the Size Chart
ARMEDANGELS uses a PollHero embedded survey directly below the size chart on product detail pages.
The permanently displayed embedded survey continuously collects feedback from real users—directly in the usage context on the product detail page.
Step 1: Quick Feedback with Emoji Rating
Directly below the size chart, the question is displayed:
“Was this information helpful?”
Users respond with five emojis—from very positive to very negative.
The barrier to participation is therefore extremely low, and ARMEDANGELS receives direct feedback at the exact moment users make a size decision.
Step 2: Intelligent Follow-Up Question for Negative Feedback
The actual added value comes from PollHero’s survey logic.
When users select a negative to neutral emoji, the follow-up question is automatically displayed:
“What information would you have needed?”
This gives ARMEDANGELS not only ratings, but concrete qualitative insights on missing information, uncertainties about fit, or problems with size selection.
Native Integration in ARMEDANGELS Design
The survey was fully implemented in the look and feel of ARMEDANGELS.
Thanks to PollHero’s custom CSS capabilities, the embedded survey integrates seamlessly into the existing shop design—including typography, colors, spacing, and UI elements.
For users, the survey therefore appears as a native component of the shop and not as an external third-party solution.
Quick Integration with Direct Injection
For the technical integration, ARMEDANGELS used PollHero’s Direct Injection feature.
This simply defines at which CSS selector the embedded survey should be placed—for example, before, after, or within a specific element.
This allowed the survey to be integrated directly below the size chart without additional development effort or individual frontend adjustments.
The integration was therefore live within a very short time.
AI Theme Clusters Make Problems Immediately Visible
The open-ended responses are automatically analyzed and grouped using PollHero’s AI theme clusters.
This allows ARMEDANGELS to immediately recognize which problems occur most frequently and where concrete optimization is needed.
Different problem areas are cleanly separated from each other, for example:
- More Measurements
- Uncertainty About Product Fit
- Uncertainty About Size Selection
- More Product Information
This is particularly valuable because different problems require different solutions.
Missing measurements can be addressed through additional product information, for example, while uncertainties about fit require better fit descriptions or model references.
Results and Added Value
With PollHero, ARMEDANGELS has established a scalable research channel directly in the shop.
The advantages:
- Continuous Qualitative Insights
Feedback is permanently collected directly in the usage context—without separate research projects. - Faster Identification of UX Problems
Problems with size guidance and product information become visible early. - Data-Driven Optimization
Product information can be improved in a targeted manner based on real user needs. - Native User Experience
The survey integrates fully into the existing brand and shop experience. - No Additional Development Effort
Thanks to Direct Injection, the integration could be implemented quickly and flexibly. - Better Prioritization Through AI Theme Clusters
The team immediately recognizes which problems have the greatest impact.
Conclusion
The use of PollHero at ARMEDANGELS demonstrates how effectively qualitative user feedback can be deployed directly in the e-commerce context.
With an intelligent Always On Survey directly at the size chart, ARMEDANGELS continuously gains valuable insights on size guidance and product communication.
Through the combination of:
- native integration
- intelligent follow-up question
- quick implementation
- AI-based theme analysis
- flexible survey targeting
a powerful feedback process emerges that sustainably improves product information and user experience.
Especially in fashion e-commerce, where uncertainties about size selection and fit have a direct impact on conversion and returns, this approach delivers measurable value.
