When Missing Information Becomes Costly
Anyone investing several thousand euros in a customized fence solution wants to be certain they are making the right decision. This is precisely why clear product information plays a central role at Zaun-Idee.
Many configuration options—such as wire thickness, coating, or installation methods—require explanation. To support users in the decision-making process, Zaun-Idee uses comprehensive information dialogs directly in the configurator. When a user clicks on an info icon, a modal opens with additional explanations and background information.
The problem:
It was unclear whether the content actually helped.
The Challenge
The information dialogs were previously created to the best of their knowledge. However, there was no way to understand:
- Was the user’s actual question answered?
- Was the information clear enough?
- Are important details missing?
- Do the texts provide certainty or create additional uncertainty?
Traditional A/B testing was not a practical solution.
The number of users opening individual information dialogs was too low to obtain reliable test results.
This meant an important foundation for content optimization was missing.
The Solution with PollHero
With PollHero, Zaun-Idee integrated an embedded survey directly within the information dialogs.
After reading the information, users can provide immediate feedback:
- Was the information perceived as helpful?
- Was the information need fulfilled?
- What questions remain unanswered?
Additionally, users can leave free-form feedback and submit specific improvement suggestions directly in the context of the respective product information.
The survey is seamlessly integrated into the dialog and does not disrupt the user experience.
Why Embedded Surveys Work Particularly Well Here
Especially in complex configurators, timing is crucial.
Feedback is requested at the exact moment when users are making an information decision.
This provides Zaun-Idee with high-quality feedback directly at the relevant touchpoint—instead of general statements without context.
PollHero’s embedded surveys are particularly well-suited for this because they:
- can be integrated directly into the existing UI
- are embedded via Shadow Root without iframes
- can be flexibly adapted to the existing design
- function efficiently even in complex web applications
The Results
With PollHero, Zaun-Idee can develop the quality of information dialogs in a data-driven manner for the first time.
Instead of assumptions, there is now continuous user feedback directly from the configurator.
This enables:
- long-term optimization of information dialogs
- less uncertainty during configuration
- fewer unnecessary inquiries to customer support
- lower bounce rates through more comprehensible information
- greater confidence in high-value purchase decisions
Particularly valuable:
The content can now be continuously improved—even without traditional testing setups or high traffic volumes.
More Direct User Feedback Along the Customer Journey
The implementation at Zaun-Idee demonstrates how embedded surveys can be used not only for traditional feedback forms, but specifically to optimize complex decision-making processes.
Especially for products that require explanation, context-specific micro-feedback helps make uncertainties visible early—before they lead to purchase abandonment or support cases.
With PollHero, Zaun-Idee thus receives a continuous feedback loop directly in the product configurator.
